Back in 2007, Cole sold his first mixtape The Come Up for $1 at colleges. Cole-the label’s first signed artist- host a concert series where he only charged fans $1 to attend. In 2013, Jay Brown, CEO and co-founder of Roc Nation, suggested that J. Cole and Dreamville-his record label-deserve credit for building an incredibly devoted following. Their self-congratulatory takes may be overbearing (and have now spawned countless internet memes), but J. It goes over the head of “mumble rap” fans. There’s no room for nuance. ![]() ![]() ![]() If the 33-year-old rapper’s talent is ever questioned, his fans have talking points ready.
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